Steve Aoki and Monsta X: Play It Cool // Ensemble of the Singing Voices Drives through a Valley of the Electronic Sounds
The new collaboration between Steve Aoki and K-POP has arrived. Steve Aoki and the septet Monsta X (몬스타엑스) have released the single Play It Cool. You can listen to this song on streaming music services, and watch the music video which features their lip-sync and sharp dance.
Especially, I am fascinated by the rich sounds of bass and bass drum in Play It Cool. Steve Aoki is also good at electronic music that lets you feel the margins like this song, as well as the EDM style that stacks heavy sound. White spaces in Aoki sound highlights the crystal-clear vocals of Monsta X, and involves all the listeners in the world of their singing voices.
Steve Aoki has already made three collaborations with BTS: The Truth Untold feat. Steve Aoki, MIC Drop Steve Aoki Remix, and Waste It On Me feat. BTS. These collaborations helped to expand the world of K-POP. Play It Cool that follows them will also play a role in expanding the K-POP market. Co-authoring with an artist who has a presence in the American music market will increase the possibility that K-POP extends beyond the high wall in the United States.
Naturally, K-POP itself has the power to expand. There is a wave of ups and downs in the popularity of each group, but when you look at the unit called K-POP, new artists are born one after another and a new wind blows. I listened to BLACKPINK taking a cue from BTS, and then I knew Monsta X in this collaboration with Steve Aoki. Thickness and depth of K-POP are amazing.
